Senior Product Leader & Builder

Hi, I'm Jordana ๐Ÿ‘‹

I love dogs, books, and I believe in the power of bringing people and technology together to make a positive impact. I'm a senior product leader with 15 years of experience across SaaS, mobile, and B2C/B2B products. Now I'm building my own ideas as a product builder.

Illustrated avatar of Jordana Mah

What I Do

My experience in Product taught me how to turn a messy, ambiguous problem into a plan a whole team can rally behind. These days, I don't stop at the plan โ€” I build the thing too.

Turning Ambiguity Into Action

I turn audacious visions into a cohesive strategy and roadmap. From idea validation to launch, I excel at aligning cross-functional teams on the why and at breaking down a long-term goal into achieveable milestones.

Platform Innovation & Replatforming

Rebuilding and repositioning an existing product for where the company needs to go next: deciding what to keep and what to cut, sequencing a huge scope into a shippable roadmap, and getting the whole org moving through the migration.

Stakeholder Alignment

Cutting through a room of competing priorities across legal, engineering, and marketing, and turning it into one clear plan everyone actually gets behind.

User Empathy & UX Thinking

Digging past what users say they want to what they actually need, and turning that into great UX. I bring discovery best practices into teams โ€” pulling together varied perspectives and data to guide direction and experimentation.

Data & Experimentation Discipline

Staying objective and letting data tell the story โ€” using experimentation and evidence, not opinion, to inform strategy and decide what actually gets built.

Building with AI

Using Claude Code to go from idea to working software by myself: designing, prototyping, shipping, and iterating without waiting on a roadmap slot. Product judgment, plus the ability to build it.

Personal Projects

Here are some apps I've built (or am building) with the help of Claude Code.

In development

Coffee Meet-up Scheduler

Problem: Scheduling a casual coffee catch-up shouldn't take multiple days of back-and-forth texts. Most scheduling tools solve this with rigid multi-step forms or polls, which are their own kind of friction and still require days to get results.

What I'm building: A consumer app that replaces the back-and-forth with AI-driven conversational flows that feel like talking to a friend, not filling out a form.

Claude CodeConversational UX
In development

Chinese Vegetable Nutrition Lookup

Problem: Existing nutrition databases are built around Western diets, so the Asian vegetables and foods I grew up eating are hard to find. And if I do find them, they're often listed under English vernacular names, which can differ by region or country (are you Canadian or Australian?) or under Anglicized names dependent on the source dialect (e.g. Cantonese vs Mandarin pronunciation). This means that for a large number of people, there is a big information gap that can have real health consequences. Finding and translating this information is largely manual and impractical for daily use, especially for those of Asian descent who do not speak or write Chinese.

What I'm building: A multilingual reference tool mapping English, Cantonese, and Mandarin aliases for common vegetables to their nutritional data, closing a gap I kept hitting personally.

Claude CodeMultilingual data mapping

Experience Highlights

2025

Led the redesign and relaunch of PayByPhone's 3 mobile apps, transforming the product from parking-payment-centric to a full mobility payments platform, resulting in a 5% conversion lift across 7M+ MAU and a 4.8 app store rating

2024

Promoted to Group Product Manager at PayByPhone, leading a team of 6 product managers across the entire product portfolio

2023

Launched GDPR consent and data transparency features at PayByPhone reaching 80% adoption across 7M+ users, balancing regulatory compliance with a seamless experience

2020

Led a 0-to-1 initiative at Unbounce to build a new AI-powered landing page builder from concept through open beta, working with senior leaders to redefine product vision and market positioning

2019

Established user research practices at Unbounce (design sprints, concept testing, prototyping) in partnership with the Design team

2016

Led the go-to-market launch of Freight Club, Cymax's first drop-shipping logistics platform

2015

Launched a new ecommerce platform for Staples US/Canada Copy & Print online properties, improving transactions and usability ratings

Introduced user research and validation practices such as usability testing, design sprints, and User Acceptance Testing

Skills

Discovery & Research

Design sprints, concept testing, interviews, ethnography studies, card sorting, usability testing, user acceptance testing

Strategy & Leadership

Product vision & roadmaps, financial modeling & business cases, PM team leadership and mentorship, cross-functional alignment

Data & Experimentation

A/B testing, Alpha/Beta programs, retention & churn analysis (Amplitude, Looker)

AI & Technical Building

Claude, Claude Code, AI-assisted product analysis and prototyping, API integration, shipping production software solo

Platforms & Markets

B2B SaaS, B2C, B2B2C; marketing automation (Airship, Twilio); Agile, ShapeUp

Tools

Figma, Miro, Amplitude, Looker

About Me (outside of work)

Things that take up all my non-working hours: reading, video games, pickleball, watching cooking shows and enjoying the beautiful scenery Vancouver BC has to offer.